Sinopses(1)
Two Czech film students explore the manipulative powers of consumerism on post-communist Czechoslovakia by creating a marketing campaign for a super store that didn't exist. For 2 weeks, the streets of Prague were saturated with advertising for Czech Dream - a fake super store. The campaign, created by a highly regarded ad agency, proclaimed "Don't Go, Don't Rush, Don't Spend" was everywhere - in newspapers, on buses, and on the radio. On the day of the grand opening, over 4000 people showed up and attacked the filmmakers when they found out it was all a hoax. (texto oficial do distribuidor)
(mais)Filmoteca
Utilizador | Formato | Idiomas | Adicionado | Nota |
---|---|---|---|---|
karelt1980 | Outros | 12/04/2011 | ||
kubik 7 | DVD | 10/02/2010 | ||
Meliachael | DVD | 23/10/2007 |